“You Need To Be Where Your Customers Are, And Your Customers Are Mobile”
The key motive of a website is to generate revenue. In today’s mobile world, only a mobile-friendly website can guarantee this. Some facts that will make you believe that a mobile-friendly website can earn more revenue:
- Currently, People use Mobile Phones for carrying out 3 out of 5 searches.
- As per Mobile Marketers, an overwhelming 70% of searches carried out on mobile phones lead to action within an hour.
- 80% of Internet users have mobile phones.
- 1.2 Billion People access the web from mobile devices.
- 61% of people have a better view of brands when they offer a good mobile experience.
Nevertheless, all the above facts indicate that right now, many of your potential customers are viewing your conventional desktop business website on a mobile. Now, you can imagine how many potential customers you are losing every day. Discussed here are 10 key reasons explaining why your business website should be mobile-friendly:
Reason #1: There’s an Explosive Growth in Mobile Internet Users
This is the time to understand that the mobile audience is already remarkably large. More importantly, the mobile audience is growing rapidly and so is your potential customers.
Reason #2: Recommended by Google
Recently, Google has clearly indicated its desire for mobile-friendly websites and have even started algorithms to give priority to mobile-friendly websites. As mobile-friendly websites give better user experience and hence is good for pleasing both customers as well as Google.
Reason #3: Single Website, Multiple Devices
One of the prime advantages of a Mobile-Friendly Website is that it is fashioned for numerous devices & varying screen sizes.
Reason #4: Easier to Manage
If you have different mobile and desktop websites for your business, you’ll need separate SEO, too. With a mobile-friendly website, it is pretty simpler to manage one website and one SEO campaign when compared to managing multiple websites and multiple SEO campaigns. You can compare, how a responsive website scores better that a mobile website in this prime aspect.
Reason #5: Small Businesses Need Mobile-Friendly Websites
It is a confirmed stats that more than 90% of mobile users search for a local businesses on their mobile devices. Hence, you can say that Mobile-Friendly Websites attract more customers, eventually increasing your revenue.
Reason #6: eCommerce is now effectively mCommerce
The penetrating growth of mCommerce in the last 5 years has prompted small businesses to revamp their business websites. You must not delay remodeling your business website to capitalize on this exponential rise in mCommerce.
Reason #7: You’ll Lose Business to Your Competitors If Your Website Is Not Mobile-Friendly
Always try to be innovative instead of getting stuck in copying your competitors. With a mobile-friendly website, you can beat your competitors, who are not opting for mobile-friendly websites. As per Google’s study, around 50% of Internet users confided that even if they favour a business enterprise, they’d use the enterprise less often if their website weren’t mobile-friendly.
Reason #8: Lack of Engagement Results in Lost Revenue
The lack of meaningful engagement with mobile users shows to be vastly expensive to businesses. Small and medium-sized businesses that lack mobile-friendly websites lose millions of dollars in revenue.
Reason #9: Mobile-Friendly Website Design Drives Fresh Sales
A mobile web presence results in new sales opportunities. As the regular as well as potential customers, use mobile devices on an ongoing basis, a mobile-friendly website results in sales opportunities that you’d miss out on a desktop business website.
Reason #10: Setting Up a Mobile Website is Inexpensive & Simple
Getting a mobile website for your business need not be expensive. You can get a mobile variant of your existing website or even go for a new Responsive Web Design without denting your budget.
The reasons discussed here make it clear that a mobile-friendly website is an imperative addition to your business’s online marketing stash. Since mobile devices use is expected to surpass actual desktop use, your business will miss out on many opportunities if it isn’t propelled by a mobile-friendly website.