There are more than 1 Billion buyers in the World and the number is projected to continuously grow. As per a report, 40 % of worldwide internet users have brought numerous products online via mobiles, tablets, desktop, and other devices. So, what you are doing to turn the online visitors into your customers?
Here are five crucial elements that you should implement in your E-commerce Marketing given by Experts:
1. Understanding the Use of Contextual Marketing:
Contextual Marketing is something beyond Campaigning. The basic purpose of Contextual Marketing is to know what websites your targeted audience is visiting, what they are searching for, and in some cases what physical location they’re in.
Contextual Marketing is all about gathering information about people’s profiles, their web-browsing activity, and other so that a personalized and relevant content can be delivered at right time and on right place. A question arises, “How to gather the details!”
One can gather these info via the numerous details that prospects publicly post about themselves in their online profiles, from forms that you may ask to fill to know more about your business, or by any other data-gathering methods.
Contextual Marketing is more effective when more customers spend time on the internet, or are connected to internet via Mobile devices.
2. Give Priority To User-Generated Content:
It has been proved that the most common User-Generated Content (UGC): Ratings and Reviews improve SEO and increase sales in most efficient way. Consumes have more trust in reviews, ratings, photos, and other UGC that they actually do in advertising and marketing. It is because consumers see them as more credible and authentic.
This is why most of the top eCommerce sites capture UGC and prominently display it on their site and even within their mobile app. Every shopper want information before buying and they trust the experience and opinions of other customers who have already purchased and used the product.
UGC actually turns your casual browsers into confident buyers.
3. Blend Engagement Based Loyalty and Social:
Implement an engagement based loyalty program at right time. Integrated user profiles, leader boards, and badging. The loyalty programs generally focuses on driving engagement and getting more user-generated content (UGC) in addition to transactions.
With engagement-based loyalty programs, you will be able to get both quality as well as quantity of reviews. It even prompts consumers to leave better and longer reviews. With more reviews you can get more sales, and with more sales you will get more reviews thus creating a virtual cycle.
There are many E-commerce platforms that are integrated with numerous loyalty programs to engage your customers, like Shopify.
4. Offer Your Customers a Native Language Shopping Experience:
As per One Hour Translation (OHT), the world’s largest online translation agency, a majority of foreign customers prefer to shop online in their native language. Providing a native language shopping experience is not a big deal, however it can positively impact the shopping experience. It actually provides the personalization of all languages crave, increasing revenues for your business.
More than 2/3 of online consumers are not native-English speakers. A large number of E-commerce websites fail to localize their websites for foreign speaking shoppers. OHT has recently surveyed online customers via Google Consumer surveys, ad have concluded that a large number of foreign respondents prefer to shop online in their native language.
According to the survey, the percentage of surveyed customers who would rather prefer to buy online in their native language:
- 90% of Japanese respondents
- 82.5% of Italians respondents
- 79.5% of Germans respondents
- 74% of French-speaking Canadians
- 65% of Dutch respondents
5. Test Your Site’s Checkout Processes:
SEO is obviously beneficial for your E-commerce site, however, user experiences work the best. Track your users’ experiences and work accordingly to get a better conversion rate as driving traffic on your website is not enough. As, customers are getting smarter than you think.
One can’t achieve business targets in a single night, however, one can work hard on the right track with right guide to achieve target on time. Other than implementing the above 5 tips, make sure to add everything about your business with contact details, like phone number, email, location, etc. and also a simple description about your brand explaining what you do. It’s hard to believe but many of the marketers don’t have these information easily findable.