Whether you have a corporate website, a regular blog or e-commerce store, updating your website on a regular basis has numerous benefits. The updating frequency depends on several of factors explained here – read on to know the best practices on how frequently you should update your website.
Frequency Of Adding New Content To Your Website Or Blog
Each website has a different mission and so are the updating necessities. One can’t anticipate a corporate blog to be updated as frequently as a regular blog. Neither can one expect a regular blog to be updated as often as a news blog.
Following is the numerous categories of industries grouped as per the frequency of updating the website:
Sports / Celebrity / Fashion / Tech / Financial / Lifestyle / Newspaper / Magazines
In this category, blogs that deal with trending topics are added. For these category of websites updating with new info several times, every day is important for the success. One can’t define the limit to the number of updates. The more the better. Most of the visits on such websites comes from repeated visitors, Google news, and Social Medias. The posts used in the sites are comparatively shorter, to the point and contain loads of images and videos.
Regular Websites / Blogs
This category includes blogs that provide evergreen content, in other words, the content that stays significant for a long period of time. Such websites include personal development blogs, Lifestyle blogs, informational blogs, wiki, marketing, personal fashion blogs, analytic, travel tips, reviews, and gadgets, amongst others.
3 updates (but with insightful articles) in a week are more than enough. You don’t need to update it daily, however if you have resources to execute such a task then you can update daily as well.
Corporate Website / Blog
This category contains the business websites that showcase the products/services offered by the company. It is really difficult to update the information about the company every now and then, however, with a blog you can publish a lot of things, exactly like the one you are reading. Some other examples are Investment companies, law firms, an online jobs website and many more.
In these websites, the update can be 2-3 times per week.
When it comes to promoting your online store, Content marketing plays a vital role. How content updating can work for an eCommerce website?
Let’s assume that you have your online store loaded with your products. You have quality reviews, description, and images for each product. Now, what can you post in your blog?
You can publish articles and videos on how to use your products, reviews comparing similar products, detailed product reviews and many things more related to your niche. Moreover, you can publish announcement about upcoming events, new products, and special offers and about many things more related to your website.
The best part is that there is no hard and fast rule for publishing on an eCommerce blog. When you have quality content, publish it.
Benefits Of Updating Your Website
Keeping your website updated costs both time and money. However, the long-term benefits worth the cost and the effort. Some of the benefits of updating your website are:
- Good for SEO
- Good for Social Sites
- Good For the Regular As Well As Potential Users.
- Indicates That Your Business Is Live and Active
- Updating Is the Core Action of Content Marketing
It is very necessary to keep your website regularly updated.
At LeanPort, we specialize in redesigning and updating your website on a budget, effectively.