To produce a content, everyone spends a significant amount of time on the same. Before publishing, we make sure that it is easy to digest and has no errors. We outline the content in a perfect way.
But once the content is published we don’t get share, likes on Social Medias as per our expectations.
As per experts, to promote your post and get your content shared, one of the most important aspects is ‘Understanding your audience’. If you understand your audience, you can trigger them to share your content and can inspire them to take action via your content only. This is how you can excel in Social Media Marketing.
Where To Share?
Within your Reach
Take charge of Social Media by starting sharing in your own circle. Share with your contacts, especially with your email list.
It’s a good practice to create a checklist that includes where you will share content. Once you publish the content, go through each and share your article, image, and/or video to the social world. But remember to post on the strategic social platforms that requires knowing the audience on each platform. Moreover insert hashtags and follow the conversations about your article as well.
Ask your Team
Outside the workplace, your team member has their own circle. It means that your team should be sharing your content too. For this, you may create some social media guidelines to share the content. You can also train your team on sharing the article and can appreciate highest sharers to encourage future sharing.
There are always some experts irrelevant of industry, who influence trends and decisions. Try to involve these people by reciprocating the favor of sharing content, asking them their opinion about the topic you are writing, email them from your social networks to inform them that you value their opinion.
Mention to Share
Tell your reader/audience that you want him or her to share. Ask them their opinion about the article as well. Make sure that it is easy to share your article by making design simple and adding sharing buttons.
The ‘Do It Yourself’ Approach
To stand out, you need to go for DIY approach first. In your industry, you need to get your name in front of others. You can ask your friends to spread the word and can even join online conversations regarding the same, like on LinkedIn, Google+, etc.
What Triggers Share on Social Sites?
As per New York Times Consumer Insight Group and Latitude Research, there are 7 factors that influence sharing:
- To pass along valuable and entertaining content to connections.
- To “brand” or define ourselves
- To share our support of specific issues or causes.
- To enhance our relationships with people we might not otherwise be inclined to stay in touch with.
- To form a connection with like-minded individuals.
- To keep a pulse on what’s happening in the world.
- To change opinions and encourage others to act.
You should make sure that every part of your content serves these core motivations. If you won’t offer a single reason for the same then your article will remain unseen by your audience and your readers won’t be having any reason to share your content.
Outlining Content for the Share
This is what most of the writers knows but some of them focus on this. There are few components that matters to make your article more attractive for your audience:
- A catchy and Strong Title and Headings
- Length should be neither short nor long
- Easy to skim sections
- Keywords Rich Content
- A Conclusion Part
Encourage your Readers to Take action
Components are important but are not enough for your readers. To inspire your reader, you need to write in a way that appeals to a sharing audience.
You can do this simply by defining your key. Give your audience a reason to share your content by defining the key takeaway quite sooner in your post.
It is important to clarify what your reader will learn from your content. Once it is clarified, you can go for the details. Continue on what your readers want to know. At the end ask them to share! Encourage your reader for the sharing. You can use following tips for encouraging your audience:
- Offer a real Reason to Share
- Pull Out the Best Quotes to Attract
- Use Images or Videos Wisely
- Interview an Expert or Two
- Keep your content Concise
You’re in charge of your own social sharing stow. As the content creator, it’s up to you to when you want to start the promotion of each piece of content. You need to maintain an unprejudiced balance between the promotion you own, the promotion you pay for, and the promotion you earn. While keeping in mind the type of people for which the content your targeted, your content promotion will yield the strongest social sharing success.