As Per Reports,
“Brands Who Adopt Inbound Marketing Reach An Average Of 54 Percent More Leads Than Traditional Paid Methods”.
Whether you have an app for lifestyle or sell mechanical equipment, inbound marketing is very important to grow authority in your industry. Many Brands have built their brand images in an online world by providing their website visitors with informational content and valuable channels.
Inbound marketing tactics work because they naturally lead a consumer to a brand online. Here are 10 inbound marketing tactics that can help to build your brand’s image like Moz, HubSpot, etc.:
Tactic #1: Value Proposition
If you actually want to make the inbound marketing tactics to be successful at building your brand’s image then it is very important to understand your company’s value proposition. Your company’s value proposition should explain what you do, who you do it for, how you do it and also what makes you different from the competitors. For each inbound marketing tactic, the value proposition is the core.
Tactic #2: Understanding Your Audience
Understand who your target audience is and harness all the data about them like what interest them and what is valuable to them. Understanding your audience would also help you to shape content that would fit your audiences’ journey to becoming a customer.
Tactic #3: Your Company’s Website
Inbound marketing helps you drive visitors to your business website and turn them into leads. Nobody likes complicated and repelling websites. An appealing website will generate you leads plus it will also state your brand. After all your business website is your company’s face to the world.
Tactic #4: Search Engine Marketing
“93% Of All Online Experiences Begin With A Search Engine.”
In today’s digital world, it is very important to make yourself found through search engine. Eventually, with SEM, you can create an effective brand experience.
Tactic #5: Blogging
Blogging plays a crucial role in creating your brand’s image. With blogging, you can connect with your customers and also keep your content fresh. Blogging indicates that your business is live and active and is good for SEO as well.
Tactic #6: Social Media
One of the best ways to keep in touch with your brand is by Social Media Sites. With Social Media like Facebook, Twitter, you can offer your audience blogs, news, upcoming events and many thing more on a day to day basis thus improving the image of your brand and giving your audience a chance to know and interact with your brand.
Tactic #7: Email marketing
If you think Email Marketing is a matter of past, then you need to think again! From personalized emails to subscriptions, Email marketing allows you to improve your brand’s image via the information you share and design elements.
Tactic #8: PR
When it comes to distributing a brand’s image and message, PR is considered as a very effective channel. PR lets your message reach to your target audience thus enhancing your brand’s awareness and improving the brand’s image.
Tactic #9: Market segmentation and Personalization
You must have heard before,
“Try To Be Everything To Everyone And You Become Nothing To Nobody.”
With the help of segmentation and personalization, you can adapt your brand to the attributes of your audience or to the micro personas.
Tactic #10: Analytics
The best part of inbound marketing is that you can monitor everything at ease, like social media engagement, website visits, inbound links, search engine visibility and many things more. With analytic, you can repeat the successful channels and can react to the negative performances.