As Google focus on ‘Quality Content’ for ranking factor, we all focus and writing quality content to cope with. But what exactly a quality content looks like. What can be included and excluded to get a quality content. There are various factors that need to be focused while writing anything to get quality. Quality content is not about writing a list of arbitrary words but to write keyword rich users’ relevant content. Here is a list of ten key factors that can help you in developing quality content:
Content should complete a Specific Task
Create a content that helps the user to complete a specific task. Try to create content that is inclined towards clearly defined keywords. Identify and discover user intent and then organize the data accordingly. Develop a content that helps the user to resolve an issue or accomplish a task efficiently.
Title and H1 should be Powerful
Get catchy and creative titles, as users don’t pay much attention for the subtleties. Make sure that your title is clear and concise. Make sure that it’s not too long (you can use tools like Moz’s Title Tag Preview Tool to check its length).
Content should Educate, Motivate, and/or Entertain
Recognize the primary purpose of your content and write accordingly. Try to write something useful for the users. Always set the reader up for the type of content you are providing by writing relevant title and headers.
Would you like to Share your Content
Make sure that your targeted users like your content, and this can only be done by discovering user intend. Think, if the people on social networks would like to share the content. Good Content has spreadable value. But firstly ask yourself, does the content actually speak to you?
I am sure, you are experienced enough and doesn’t think it’s that much important but the fact is that everyone misses or reverses characters or keystroke. There’s no harm in reading your own content for any grammatical errors or for checking spelling. If you are too lazy to correct a simple mistake than remember it might erode your professionalism.
There is no as such rule for word count. One of the best and easy ways is to test different content lengths with your audience. When we talk of general, it has been found that longer content is favorite. According to Searchmetrics’ 2014 ranking factors study, 1000 words is ideal for ranking. But for social shares, 1500 words are better. Always make sure not to compromise with quality to hit a specific word count as user experience.
Write Content with Keywords
Seamlessly include keywords in your content. There are several smart algorithm updates that identifies authoritative topical content by recognizing synonyms of keywords and related phrases and terms. Make search engines reach your page by identifying most relevant keywords.
Make your Content Visually Appealing
Writing good content is not enough. You need it to make visually appealing for users. The whole content should be broken into pieces. There should be no ling paragraphs and for lists, always use bullet points. Wherever possible try to insert images and/or videos for enhancing visual interest.
Define Author on each Page
Why user should trust your content, if there is nothing displayed about the author. Google Authorship may be a thing of past. However, Author Rank is still a factor. A small picture and a short bio on each content will enhance user experience.
Link Natural Phrases and Good Sources
Use outbound links on natural phrases. Don’t link keywords. Additionally, the content should be linked to high-quality and reputable sources.
It has been rightly said, “Content is anything that adds value to the Reader’s life”. We, at LeanPort understands the value of Content and Content Marketing, and helps you out in developing quality content for your site and/or blog