In today’s web world, mobiles have taken their own place. When it comes to Mobile SEO, you need to please both the factors equally: the user experience and the Google robots that are responsible for ranking you.
So, which one should you try to please first: the user experience or the Google?
You need to please both Google and your users, and hence there is no need to prioritize. Once you adopt this fact, you will be able to rank higher in Google and eventually people will be able to find you quite easily. A great user experience will help you gain more recommendations and quality reviews.
You don’t need to prioritize, however, you need to start from somewhere:
Start With The User Experience
“A Satisfied Customer is the Best Business Strategy of All.”
Give your user a good starting point. Give them an admiring and great product experience that influence them to recommend you to others. As your website is for users only, you need to consider them at every step of each of your projects. Obviously, without users, you won’t be able to move forward regardless of how much you try to.
We are talking about user experience, but what does it actually means?
A simple fact is that a great user experience completely depends on how easy and pleasing your website is to be use. Google Only Loves You When Everyone Else Loves You First. Regardless of where your user is from and what they are seeking for, they will definitely appreciate these following elements that will give them a great experience.
1. Make Your Website Responsive
You must have heard it many times, especially after Google’s update on Mobile Friendly websites dubbed ‘Mobbligeddon’ (by SearchEngineLand). Google left no choice but to force websites either to go mobile or go home. However, Google is not out to get you.
As a matter of fact, responsive websites gives a better user experience for customers and eventually a greater likelihood. Many website owners ignore the widely accepted standards. Don’t be ignorant with your web solution because you are playing with the chances of your own business only. This could be the chance that you have been waiting for to make an actual move towards your customers and grow your brand.
2. Presenting Content Effectively
Content is an important part of your website and ignoring its presentation can score you some negative points with your readers. Reading text on a desktop is pretty easy, however reading the same text on portable devices, like Mobile is not that easy.
People don’t want to squint their eyes to read the simple text on Mobile, so better improve the typography and make the text mobile responsive. Increase the font size and the line of the height of at least 18px and make sure to break the content into paragraphs to make the text easier to read. Above all, make your headlines short and clear.
3. Your Website’s Design
The Design of a website decides the engagement of the customers. Your website’s design should not be overloaded, it should be neat and descriptive so that your customer’s can take a quick scan.
Moreover, websites usually implement pop-ups badly in their website. Those pop-ups are fine in desktop sites but when it comes to portable devices, users don’t like pop-up ads and gets irritated after 2-3 pop-ups. Eventually, they leave the website with a promise of never coming back to your website.
4. Contact And Checkout Forms Should Be Functional
Web Forms can be any type of contact form, checkout forms, input fields, check out process, amongst other. Whatever it is, make sure it works flawlessly.
Surprisingly, there are numerous websites that have poorly developed forms and there is no error handling. The user wants the forms to work properly so as to fill them out as quickly as possible. You can lose a potential user if your forms don’t work and/or ask the user to refill the form.
Moreover, don’t create any confusion in the forms’ design. Make sure that there is clear placement, clear language and clear use of colors. Try to make the forms shorter as most of the users don’t like filling long forms.
5. Effective Navigation Menu
Both for desktop as well as mobile, the navigation menu should be effective and clear. Always use descriptive words for the navigation, for example: use ‘Contact’ instead of ‘Hit Us Up’.
For a desktop, it is always recommended to keep the Menu on the right and the logo on the left. Try to use up to 6 menus only to avoid any sort of confusion. Bad navigation in any sort of website results in bad user experience.
Making Google Happy
“The Best Place To Hide A Dead Body Is Page 2 Of Google Search Results.”
I don’t think the above quote needs any explanation. It is important to make the user happy, however, it is equally important that Google ranks your website well. Else, you know, nobody will find you. There is no shortcut to make Google happy, however, you can implement these tips:
1. Have A Responsive Website (Again)
Even Google and several other Social Websites recommends making your website responsive for better use. After the Google’s Mobile Friendly Websites Update, most of the owners know the importance of responsive websites. After Google made changes started on 21st Apr, 2015, everyone noticed that a large number of owners made their website responsive.
Google took mobile friendliness seriously and so does most of the people and turned their website into mobile responsive. After Mobbligeddon, many people saw a huge drop in their website’s ranking and understood the importance of responsive website for ranking well in Google Search Results. As more people browse on mobiles than on desktop, hence mobile friendly websites are given priority by Google. With a responsive website, you make both happy: Google and the Users.
2. Speed Up Your Website
Make your website load faster as Google loves optimized websites. We all know how quickly Google loads itself and hence expects the same from you. From more than 4 years, Google and other search engines rank quick websites better than the slower ones.
There a numerous ways of optimizing your website in an efficacious way. Make your website faster and rank better. It will not only speed up the website but it also improves the user experience by minimizing the loading times, eventually leading to higher engagement, conversions, retention and lower bounce rates.
3. Importance of Content
“Content is the Reason Search Began In The First Place” – Lee Oden
A good content is still the best way to rank high in Google. A good content is the one that is written with the readers in mind and yes not for the sake of keywords only. One can use keywords once in a while but overloading your content with keywords, degrades the quality of your content. Make sure that your content is loved by the users, especially on Social Medias.
Google likes long, useful, quality and informational content. Google doesn’t value the content if it is less than 1000 words unless your content is hit on the social sites. Keep a balance between Google’s and your user’s requirement to get on the right place.
4. Optimize Your Website For Google
To get best from your web solution, you need to please two things: The User and The Google. With proper implementation and expert guidance, both can be pleased quite effectively and in comparatively shorter period of time. Just for your information, LeanPort is one of the recognized Digital Marketing agency, who can help you get the best with the Mobile SEO.