“The Future Of SEO Isn’t Based On The Keywords, But Rather On How Those ‘Keywords’ Form A Relationship To An Entity, A Concept, Or A Target.”
The changes have already begun. SEO (Search Engine Optimization) is going to become obsolete as described by all the traditional definitions and believed by few marketers. From last few years, the web world is actually a landgrab. Everything started with domain name poaching and business oligopolies. After web presence, we moved to the next stage: Search Engines. It indeed created its own industry, establish on one basic premise:
“How to be on the 1st Page of Google!”
SEO, as it stands today, is mostly a one-trick pony. Keyword Research, link building, Keyword targeting, on-page search optimization, and off-page search optimization are all approaches that pull off one thing: Get Google to think your content is more informational than someone else’s content.
Even media like images and videos require text-based metadata or should be placed on a text-based page. Some marketers believe that Search engine optimization, as a discipline, will wane because it has to. However, some marketers believe that Content Marketing is the future of SEO.
Matt Cutts has recently said,
“We’re Making Google Smarter and Smarter. We’re going to Keep Trying to Figure out How to Add More Value for Users and for Searchers.”
These days Google is one of the most common ways of using the internet. If you have a great content that readers want to read, Google will eventually rank you well. You don’t need to worry much about anything else.
Every time Google introduces another level of intelligence to the ranking algorithm, the traditional SEO gets affected. Keep on getting better, don’t rely on SEO only. It’s time to start thinking differently about being visible or found by potential users. More businesses will understand that the most efficacious SEO practices will concentrate more on quality content and less on keeping up with changing algorithms. If your business marketing strategy’s priority #1 is to rank on Google, your clock is ticking.
At LeanPort, you will get best and affordable Digital Marketing and SEO services, that will eventually Pay Off Exponentially.